Event Control, Reimagined
SugaQube brings together access control, attendee identity, safeguarding, steward management and audience engagement into one powerful platform.
From the first registration to future event bookings, every interaction is connected through a single intelligent solution that helps organisers deliver better event experiences.
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Designed for controlled-access events, it creates new opportunities for engagement and growth, whilst providing improved attendee safety and protecting gate revenue.
For event organisers, the SugaQube is a game changer in festival and event management, safety and access control, generation of additional revenue, and elimination of lost revenue caused by ticket fraud and wristband swapping.
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For event attendees, the SugaQube is the gateway to a powerful, interactive real-time event experience, with safeguarding and proof of ID seamlessly integrated.
Smarter Access
Safer Events
More Revenue
The SugaQube provides significant benefits for festival and event organisers, as well as event attendees and festival revellers!
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All attendees are issued with a SugaQube at the gate. And with no app required, they just scan their SugaQube with their smartphone to access the fully interactive event experience.
Security and Safeguarding
The fast and secure SugaQube accreditation system ensures a safe environment for all staff and event attendees, and eliminates all fraudulent activity during an event. It also incorporates ICE for everyone, as well as safeguarding for children and vulnerable adults, so parents and guardians can have complete peace of mind.
Increased Revenue
The SugaQube provides many ways to increase revenue through upselling opportunities before, during, and after an event. But the SugaQube also increases revenue by eliminating any revenue loss caused by fraudulent wristband use and pass swapping.
Increased Engagement
When scanned with a smartphone, the SugaQube is the gateway to a fully interactive user experience, available throughout the entire duration of the event, all without having to install an app or remember any login credentials. This translates into increased engagement with the entire event.
ICE
When scanned, the SugaQube can display emergency contact details and medical information such as allergies, medical conditions, blood group, and more.
Safeguarding
Children and vulnerable adults are protected by the safeguarding feature which ensures that only authorised guardians can collect them if they're ever lost and found.
Interactive
The SugaQube is the entry point into a fully interactive experience with the event acts, sessions, traders, exhibitors, and more! There's no app, but it works as if there was one!
SugaQube Everywhere
Festivals
Whether it's a small 1-day festival with 5,000 people or a large multi-day festival with 300,000 revellers, the SugaQube can do it all.
Swift gate entry, with built-in safety and security, means no ticket fraud and complete peace of mind.
Exhibitions
The SugaQube provides a fully interactive user experience on another level, for event attendees.
From entry at the gate, to the exit at the end of the event, and beyond, the SugaQube is an interactive companion on the wrist.
Hospitality
From conferences, to VIP events, the SugaQube covers every type of hospitality event you can think of.
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The SugaQube can be made bespoke to your requirements and can even be branded with your event or company logo if required.
Frequently Asked Questions
